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    Analyst Spotlight

    Joydeep Dey
    Senior Research Analyst, Channel Research
    Quote from Joydeep Dey:

    The maturity of printing technology is aggressively being addressed & awareness made by vendor community in educating the end user community. As a result, the maturity is observed through the growth of the color segment picking up as well as a gradual shift towards Managed Print Services. Maintaining profitability by selling higher priced models or service contracts was the key mantra for all vendors to survive in a volatile market dynamics last year however from a vendor prospective the trend of end customer moving from Capex to Opex model is envisaged this year. Hence a value proposition total cost of ownership build in a constructive approach with roadmaps by vendors is required to bifurcate themselves from their competitors.

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